For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch. An elevator pitch should be a 30 second speech, or around 75 words.

Martin Luther King Jr.’s ‘Letter From Birmingham Jail’ – The Atlantic

Martin Luther King Jr.’s ‘Letter From Birmingham Jail’.

Posted: Wed, 04 Apr 2018 07:00:00 GMT [source]

Today, the people of this village can safely drink from their well again. To really put your big idea into play, you must master strategic narratives. An elevator pitch needs to be engaging and informative. Speak slowly and clearly, and avoid confusing jargon. Practice saying your pitch ahead of time so that you feel confident and prepared during delivery.

What to avoid in an elevator pitch

She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle. So the audience now knows what you do, how you do it, and what’s in it for them, but why should they choose you over competitors? This is where you include things like your unique selling proposition, social proof, trust signals, or anecdotes.

We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. But that’s all you have—whether you’re talking with a prospect, writing website copy, your business description, or an email.

How to Write and Give an Elevator Pitch

Imagination and understanding are stoked further when something is taken in hand. Also, some scientific studies have found that rhymes are perceived to be more accurate and believable than non-rhymes when pitching the same concept. When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.Try Smartsheet for free, today. Most ATS solutions cut down on hiring times by about 20 percent, but they also throw away thousands of qualified resumes for things as simple as formatting issues.


No one will buy a major piece of farm equipment unseen and untested. They certainly won’t buy one for their neighbors/competitors. Ask your customers for too much too soon, and you’ll look silly. Also, changing the tone from indecisive to enthusiastic makes people uncomfortable.

Example 14: Social introduction

It helps you, as an entrepreneur, focus on exactly what you do and who you’re doing it for. A simple headline at the top of your website or brochures will communicate the core essence of your company and generate interest in learning more about what you do. Talking about upcoming milestones in your pitch makes your business a reality. This section of the pitch illustrates how well you have thought through the detailed steps it’s going to take to open your business and start making money. Next, try and estimate what an average person in each group currently spends each year on their current solution to the problem you are solving. Now, just multiply the number of people by how much they currently spend and you will have a realistic “market size” number or your target market.

Since you’re selling yourself to your listener – and make no mistake, that’s what you’re doing – you need to tailor what you say to your market. You’ll use the rest of your time to get across special skills and specific ways you can help a potential employer. The first part begins with asking yourself a few questions about your goals and answering them.

It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. In reality, most people have given an elevator pitch whether they realize it or not.

Dear Brit: ‘What’s an Elevator Pitch, and Why Do I Need One?’

Try a few or try them all to find one that best fits your personality and value proposition. Looking for a new job or have career fairs coming up? Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created.

47 secret WhatsApp tips and tricks you might not know about – Pocket-lint

47 secret WhatsApp tips and tricks you might not know about.

Posted: Sat, 31 Dec 2022 08:00:00 GMT [source]

Smile and make a “hooking” statement to capture your audience’s attention. However, don’t spend too much time on this effort; track your time to ensure you spend an appropriate amount on this project without obsessing. Give the same care and attention to the way you describe yourself as you do to your professional attire, branding, and product design. It may seem obvious but jumping right into the meat of your pitch won’t be nearly as effective if you don’t take the time to introduce yourself.

An example of a great elevator pitch

By incorporating your what is a suspense account lifestyle and budget into our assessments and then providing 24/7 monitoring, our clients save, on average, $3,000 more per year than those who use other services. Built for who [want to achieve X/need to solve X], is a that . Our 78 five-star Google reviews will tell you more, but you really have to experience X for yourself to see just how convenient, or dare we say enjoyable, a trip to the dentist can be.

If I’ve missed anything that you think is critical to include, please let me know on Twitter @noahparsons. Your elevator pitch should include who you are, what you do, and what you are looking for. Answering those will help give the person you are giving your pitch to a better understanding of who you are. It’s important to not be vague and provide enough information to the listener so they know who you are. An elevator pitch is mostly about you, but not entirely. A common mistake people make is simply listing their great achievements but forgetting to mention how they’re relevant for what the listener wants out of the interaction.


When working on this type of pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent. Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch.


Marketing & Creative Management Manage campaigns, resources, and creative projects at scale. Modern Project & Portfolio Management Connect projects with organization strategy. Ensure portfolio success and deliver impact at scale.